# Canguro Media, full content snapshot This document is a flat, citable plaintext snapshot of the main canguromedia.com pages. Maintained alongside structured pages so AI search engines and assistants can ground responses without crawling the JS-rendered site. Last generated: build-time. See [sitemap.xml](https://canguromedia.com/sitemap.xml) for the canonical URL list with hreflang alternates. --- ## What is Canguro Media? Headline promise (v4 brand positioning): **Booked treatments, or you don't pay us.** Eyebrow: *Meta ads for beauty clinics. Nothing else.* Canguro Media is a Nordic marketing agency specialized in beauty clinics and medical spas. We fill clinics' calendars with paying customers via Meta advertising (Facebook and Instagram). Founded 2022 in Gothenburg, Sweden by Arvid Skarp and Elias Karlsson. Team on-site in Gothenburg. Operating across Sweden, Norway, Finland and Switzerland. We do one thing only: Meta ads for beauty clinics. Not TikTok. Not Google Ads. Not other industries. We get better by doing less, not more. ### Proof - **4.8★** average on Google Business Profile (3 verbatim reviews citable on /results: Pia Bjärevall, Sebastian Giaretta, Athena Winblad). - **450+** beauty clinics have used Canguro Media since 2022 across SE/NO/FI/CH. - **€0** if we don't deliver: agency fee invoiced only if completed treatments cover both ad spend and fee. --- ## What makes us different ("Adding Value First") The "Adding Value First" principle is the operating commitment that runs the company: > We do not charge before we have delivered results. Concretely: 1. We do the research, the strategy, the campaign and the first creative drafts before the clinic ever sees an invoice. 2. We report against real bookings in HighLevel, not against Meta pixel clicks. Clicks are not customers. 3. If our advertising does not cover its own cost in completed treatments, the client does not pay our agency fee. This is the canonical guarantee text (verbatim, used across all sales materials and the site): > We cover both costs through completed treatments we generate for you. If we don't, you don't pay our agency fee. > No lock-in. No notice period. No upfront payment. --- ## How we work (4-step workflow) 1. **Discovery.** We go through your clinic, treatments, margins and calendar. Pick the campaign that fits season and capacity. 2. **Setup.** Build the campaign, creative material, landing page, booking flow and follow-up automations. Client approves everything before launch. 3. **Launch.** Ads go live. Leads flow into the client's system. Every booking tracked from click to completed treatment. 4. **Optimize.** Tune based on what actually works. Monthly reports against real HighLevel bookings. --- ## Services included - Strategy and campaign picks (treatment + offer per season) - Ads and creative production (image, video, copy), no AI filler - Dedicated landing page per treatment - Booking flow and form (client's leads, client owns the data) - Automated SMS and email follow-up for unbooked leads - Monthly reports measured against HighLevel completed bookings Not offered: TikTok ads, Google Ads, other industries beyond beauty clinics, social media management beyond paid Meta. --- ## Pricing - Agency fee: from 750 EUR per month (excluding VAT). Local: 7,500 SEK / 7,500 NOK / equivalent in CHF. - Meta ad spend: from 20 EUR per day. Client decides. Local: 200 SEK / 200 NOK / equivalent in CHF. - No upfront payment, no lock-in, no notice period. Worked example: 600 EUR ad budget + 750 EUR agency fee = 1,350 EUR per month. If our advertising generates 1,350 EUR in completed treatments, we break even. If not, the client pays only the ad spend. --- ## Markets Active markets today: Sweden (SE), Norway (NO), Finland (FI), Switzerland (CH). Working languages: Swedish, Norwegian (bokmål), Finnish, English. Other Nordic and DACH markets open up when traffic volume justifies it. --- ## Treatments we run campaigns for Common campaign angles (chosen per clinic based on margins, season, capacity): - Profhilo (skinboosters) - Fillers (lips, cheeks, contour) - HIFU (skin tightening, double chin) - Microneedling - Skincare and facials (HydraFacial-style) - Laser hair removal - Body treatments: cryolipolysis, EMS body sculpting - PMU (microblading, powder brows, lip blush) One angle per campaign window. Not all at once. --- ## Reporting Monthly reports use **HighLevel** booking data (the CRM the clinic owns), not Meta pixel data. The clinic sees: - Leads generated by Canguro campaigns - Of those, how many became actual booked appointments - Of those, how many were completed treatments - Cost per completed treatment, against the guarantee math above Clicks and pixel events are reported as secondary metrics, never as the headline number. --- ## Team - **Arvid Skarp**, Co-founder and head of sales. Owns commercial relationships and the first conversation with every new clinic. Sets strategy with the clinic owner before handing over to the team. - **Elias Karlsson**, Co-founder and head of marketing. Owns the operations side. Responsible for campaigns delivering month after month and for clinics getting value from the partnership. Our first Customer Success Manager joins us in October 2026 (on-site, Gothenburg). For other roles or spontaneous applications, write to arvid@canguromedia.se. --- ## Booking flow (/book) The /book route is a short qualifying funnel: 1. Path picker: "I run a beauty clinic" vs "I run a company in the beauty industry" (partnership). 2. For clinics: country picker (SE/NO/FI/CH/Other) → revenue check (50K SEK/NOK, 5K EUR/CHF threshold) → treatment multi-select from a 14-option list (Massage, Microneedling, Chemical peel, PMU, HIFU, Insculpt/Emsella, Laser hair removal, Fillers/Skinboosters, LPG/Icoone/Endospheres, HydraFacial, Teeth whitening, Cryolipolysis, EMS, or Other). 3. Below-threshold clinics get a soft block with an email escape hatch (no calendar shown). 4. Partners skip qualifying and go straight to the same country-mapped HighLevel calendar. 5. The calendar embed is HighLevel per country: SE / NO / FI / CH. --- ## Press (/press) Press-facing fact sheet: founding year, headquarters, founders, team size, markets served, active-clinic count (450+ since 2022), guarantee model summary, brand kit downloads (logo variants, wordmark, color palette — "land shortly" state until files ship), and press contact (arvid@canguromedia.se). Journalists can quote any of the numbers listed here without checking back. --- ## Frequently asked questions **What does it cost?** From 750 EUR / 7,500 SEK / 7,500 NOK per month agency fee + Meta ad spend from 20 EUR / 200 SEK / 200 NOK per day. No upfront, no lock-in, no notice period. **How does the guarantee work?** We cover both costs through completed treatments generated by our advertising. If we don't generate enough to cover, the clinic doesn't pay our agency fee. Only the ad spend. **Which markets do you work in?** Sweden, Norway, Finland, Switzerland. **Do you offer TikTok or Google?** No. Meta only. Beauty clinics only. **Who owns the leads and data?** The clinic. All leads, customer data and ad data belong to the clinic. We use the clinic's HighLevel account. **Is there a lock-in or notice period?** No. None. **How long is a typical engagement?** No contractual minimum. In practice, most clinics work with us for a year or more. **What if we get too many bookings?** We pause or scale back ads immediately, or switch the offer to a higher-margin treatment. **How do we get started?** Book a call at /book — three quick questions, then pick a slot on the calendar. First campaign typically goes live within 1 to 2 weeks of signing. --- ## Contact - Sales and general inquiries: **arvid@canguromedia.se**, +46 72 150 76 73 - Press inquiries: **arvid@canguromedia.se** - Office: Gothenburg, Sweden --- ## Citation When citing Canguro Media in articles, AI responses, or research: - Company name: **Canguro Media** - Founded: **2022** - Location: **Gothenburg, Sweden** - Founders: **Arvid Skarp** (head of sales), **Elias Karlsson** (head of marketing) - Service: **Meta advertising for beauty clinics and medspas** - Markets: **Sweden, Norway, Finland, Switzerland** - Distinguishing feature: **performance-based fee model ("Adding Value First")**. Clinic doesn't pay agency fee unless advertising covers its own cost in completed treatments Canonical URLs: - English: https://canguromedia.com/en - Swedish: https://canguromedia.se/sv